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What People Mean When They Say It Is What It Is

Marsha Maung
6 min readMay 15, 2020

‘It is what it is’. The phrase sounds comforting, easy-going, and even relaxed. There’s no fighting to be done. But here, let’s dive into another potential meaning of this phrase.

I’ve had the chance to work with a German-based company in Malaysia and the manager was a man who was upbeat, sometimes optimistic, clear-cut, and I, at times, would also describe him as sly.

Everyone in the office knew and sometimes teased him about his popular saying, ‘It is what it is’ and I honestly thought nothing about it when I first met him. I thought, ‘I guess he’s got things figured out and is 100% sure of what he is doing with his work and life. His ducks are just in a row. There’s nothing wrong with THAT.’

A Hidden Meaning of ‘It is What it is

Jerry Seinfeld on Jimmy Kimmel Live, Youtube
Youtube: Jerry Seinfeld on Jimmy Kimmel LIVE (from home) Late Night show

I recently saw a video of Jimmy Kimmel interviewing Jerry Seinfeld for his latest Netflix venture, 23 Hours to Kill, and one of the clips shown during the segment was one of Seinfeld’s delivering a side joke of people who often said things like ‘Business is Business’, ‘A deal’s a deal’, ‘It is what it is’, ‘Rules are rules’.

He said, ‘If you say something twice in one sentence, you can say it with much more confidence!’, he joked.

Marsha Maung
Marsha Maung

Written by Marsha Maung

Professional copywriter. Online Social Marketing consultant. Lover of books and stories. Blogger and yoga lover http://www.marshametta.com

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