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Becoming Awesome at Copywriting: Differentiating Digital Content Writing From Copywriting

Marsha Maung
9 min readMay 9, 2020

Source: Alex Maloney on Unsplash

Copywriting and digital content writing are completely different ball games. These are metaphors but one’s rugby, the other is ice skating. You can get better at copywriting today to catch your customers’ attention and connect with them more personally.

How?

  • Find the right topics and angles
  • Use the right voice
  • Place the right Calls to Action at the right spots
  • Use the right words
  • Shorten or increase the length of sentences
  • Intelligently use pictures
  • Use keywords
  • Create blurbs and quotes
  • Research and use SEO Meta Tags

It might sound like cherry-picking but they’re all part and parcel of being a powerful digital content writer today.

When I started out writing articles, I began with traditional publishing. After wiggling my way into writing competitions, I set my sights on magazines, daily newspapers, and corporate publications.

I’ve always wanted to be a prolific writer. Someone with poise and a distinctive style, a writer recognized for the stuff people wanted to read. My ideal publications…

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Marsha Maung
Marsha Maung

Written by Marsha Maung

Professional copywriter. Online Social Marketing consultant. Lover of books and stories. Blogger and yoga lover http://www.marshametta.com

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