6 eCommerce Tips for Small Business Owners

I’ve done both B2C and B2B digital marketing internationally, regionally, and locally and there’s a stark difference between them in terms of digital marketing. That’s what makes marketing so much fun.

However, about 70% of the time when I think “We’ve got this”, we need slight adaptations. The plan was right when we were putting things together, wrong when implementing them. That’s life on the internet.

Based on my experience, there could be a few things I can share with you to, hopefully, positively influence the way you market your small business online.

Here are 6 practical tips for e-commerce or small business owners that you can completely put together yourself or get someone with a mid-level understanding of basic digital marketing (preferably with social media marketing) to do it for you at an affordable price.

If you’ve already launched your business, I assume you know and understand your target audience’s needs and they welcome your offerings and updates into their doom-scroll timelines.

A couple of years back, I would have instantly dialed in ‘SEO’ when asked which medium I would prioritize for small enterprises. Managing budgets and resources is a real thing.